Advertising
When Radio Worthing fully launches, we’ll be offering a unique and flexible advertising service for businesses based in Worthing, and for those looking to reach customers across the town.
Our early bird advertising offers will be opening shortly, with packages designed to make local radio advertising accessible to businesses of all sizes.
For smaller and independent businesses, advertising packages will start from just £99 per month.
For larger businesses and organisations looking for something beyond conventional radio advertising, our Main Supporter packages will provide the opportunity to build a prominent, long-term association with Radio Worthing and the community we serve.
Reach the right people
To Worthing. From Worthing. For Worthing.
Radio Worthing exists specifically for our town.
That means your message is heard by local listeners who live, work, shop and spend their money in the area your business serves.
We’re local, you’re local and our listeners are local.
Rather than paying to advertise across a much wider geographical area, Radio Worthing allows businesses to concentrate their message on people in and around Worthing who can become real customers.
Simple, effective and hard to ignore
Advertising does not need to involve complicated online campaigns, constantly changing algorithms or trying to work out whether the people you wanted to reach ever actually saw your advert.
Internet advertising can be blocked or hidden, social media posts can quickly disappear from people’s feeds and newspaper advertising can simply be turned over.
Radio is different.
Your message becomes part of something the listener has actively chosen to hear. Through sound, repetition and personality, radio can help people become familiar with your business and remember your name when they need the products or services you provide.
And we want the process to be straightforward too.
We can work with you from deciding what you want to say through to producing your advertising and getting it on air.
Our aim is simple:
Fair advertising. Fair prices. Supporting Worthing.
Local advertising from £99 per month
We want local radio advertising to be available to smaller businesses as well as larger organisations.
Our advertising packages will start from just £99 per month, giving independent businesses an affordable way to build awareness among local listeners.
If you have previously assumed that radio advertising is beyond your budget, we want to show that effective local radio advertising can be accessible, affordable and simple to arrange.
More details of our first early bird packages will be available shortly.
Become a Main Supporter
For larger businesses and organisations looking for more than conventional radio advertising, our Main Supporter packages provide an opportunity to build a long-term association with Radio Worthing and the community we serve.
Radio Worthing will not exist only inside a studio.
We intend to be a highly visible presence around Worthing, attending community events, supporting local organisations, broadcasting from around the town and meeting our listeners face to face.
Our Main Supporters can be part of that presence.
Your business can be alongside Radio Worthing at the same events, activities and occasions that your customers and potential customers are attending.
Alongside regular on-air and online exposure, this provides an opportunity to build recognition through a genuine and visible association with a local community service.
Rather than your advertising appearing briefly and disappearing, a Main Supporter relationship can help your business become a familiar part of Radio Worthing’s presence in the town.
Be seen where Worthing comes together. Be heard where Worthing listens.
Main Supporter opportunities can include a combination of:
- regular on-air recognition and advertising
- prominent presence on the Radio Worthing website
- association with our community outreach activities
- visibility alongside Radio Worthing at local events
- association with outside broadcasts and other activity around the town
- appropriate social media exposure
- longer-term brand association with Radio Worthing and its community work
We can work with Main Supporters to develop a package around their business rather than forcing every organisation into an identical advertising plan.
For businesses that genuinely share our commitment to Worthing, we believe that long-term association can be particularly powerful.
It provides an opportunity to demonstrate something very simple:
We are a Worthing business. We support Worthing. We support the community our customers are part of.
More than just radio
Radio Worthing is already building a strong online presence through our regularly updated local news and information service.
Our website is performing strongly in Google searches for local stories and information, bringing people to Radio Worthing while they are actively looking for information about the town.
That means our commercial partnerships do not need to exist solely on air.
Depending on the package, there can be opportunities to combine radio advertising with website presence, social media and Radio Worthing’s wider activity around the town.
For Main Supporters in particular, this creates something broader than a conventional advertising campaign.
It creates an ongoing local presence.
Advertising that supports your community
Radio Worthing is a Community Interest Company.
We do not exist to generate profits for private shareholders.
Income from advertising, sponsorship, donations and grants goes towards providing and developing Radio Worthing’s service for the town, including local news, information, original journalism, community programming and coverage of events across Worthing.
Any surplus generated by the organisation can be reinvested into our community, including through promotion and media support for charities, voluntary groups and other non-profit organisations doing valuable work in the town.
So when a business advertises with Radio Worthing, it is not simply purchasing airtime, it is also helping to fund an independent local media service for the community in which its customers live.
That does not mean we expect businesses to advertise with us simply because we are a Community Interest Company.
Our advertising still needs to work for your business.
We want to provide effective advertising at a fair price, while ensuring that the money businesses spend with Radio Worthing also helps us do more for the town.
Your business grows. Local radio grows. Worthing benefits.
Why advertise with Radio Worthing?
- Reach a genuinely local audience. Our service is focused on Worthing and the people who live, work and spend their money here.
- Advertising from just £99 per month. We want local radio to be accessible to independent businesses as well as larger organisations.
- A straightforward approach. We want radio advertising to be simple to understand, easy to arrange and effective.
- Build familiarity and recognition. Radio gives your business a voice and allows your message to become familiar through regular exposure.
- Go beyond conventional advertising. Main Supporters can combine on-air, online and community visibility.
- Be present in the town. Radio Worthing will be out in the community, attending and supporting the same events that local people attend.
- Support independent local journalism and information. Commercial income helps fund the local content Radio Worthing provides.
- Put money back into Worthing. As a Community Interest Company, our purpose is to benefit the community rather than provide profits to private shareholders.
Early bird advertising offers coming soon
We’ll shortly be opening our first early bird advertising and Main Supporter packages ahead of Radio Worthing’s full launch.
Whether you’re a small independent business looking for an affordable way to reach more local customers, or a larger organisation interested in building a prominent relationship with Radio Worthing and the town we serve, we’d like to hear from you.
Get in contact to find out more about our forthcoming advertising opportunities and how you can use the power of local radio to support your business in Worthing.
Radio Worthing. Working together to make our town a better place.